How To Utilize Social Media

Living in the age of technology, means you need some sort of presence on social media. Social media has moved from a juvenile past time to the new and improved “yellow pages” of our time. But how can you benefit from social media?

Follow these three Cs to utilize your social media account:

Create. Create content that is enticing. Use the different capabilities of each different social media outlet. Create fun Boomarangs for Instagram’s view friendly capability. Create a cheeky status update on Facebook. Create a question and answer session on Twitter. Create eye catching videos for Youtube. Use the capabilities to be creative.

Cultivate.  Cultivate and develop your following. Continuously engage with your followers. Reply to comments and messages in a timely manner. Treat your social media followers as customers that would come into your shop. Do not ignore them!

Consistency. Be consistent with creating and cultivating. Post creative content daily through posts and stories. Engage with your following everyday by commenting and messaging on not only your content but by showing them support on their content.

Whether you are new to social media, or a bonafide Influencer, these three Cs will give your social media account that extra edge.

Written by: Valerie Tatunay, Public Relations Coordinator

As the Public Relations Coordinator at Lavi PR, with a passion for storytelling, Valerie enjoys the art of creating content. When she is not writing, you can find her exploring America’s Finest City with her four dogs. or soaking up magic at Disneyland.

Contact her: valerie@lavieenpr.com

Free Publicity In 4 Easy Steps

As a new business, gaining exposure is vital to your success. You’ve worked hard to get where you are and the time has come to get your product or service out into the world. You’re eager and ready, and let’s be honest, a little nervous. You want to reach your consumer and not spend a lot of money doing so. Luckily, there are many ways to gain publicity for little to no cost. Here are a few tips and tricks to grow your business for free!

1. Getting Involved in the Local Community

        Giving back to a local charity or forming a special event is a great way to get involved in the community and create relationships with locals.  You can offer to donate your product or service, if applicable, to the charity of your choice. Doing so gains exposure for your business while helping your community.

2.  Write A Bad A** Press Release

        After that charity event you volunteered at, it’s time to write a killer press release. An eye catching headline is the most important to the release. A press release should be no longer than one page, if possible. One pagers allows you to provide all the information you need right away. Add a ‘Press’ or ‘News’ section to your website and add photos to accompany the press release. You should also link the press release to your social media accounts, which can double as a post to showcase your “social proof” which will allow the journalist and media outlets to see what you are promoting. This is a great way for potential customers to see your involvement in the community, your newest product, and how your business is growing.

3.  Social Media: Be Consistent and Creative

        Whether you love it or dread it, social media is crucial to gaining exposure. Some easy and effective tips to growing your social media accounts are daily engagement and good, consistent content. Be sure to like, comment, and follow accounts you feel are cohesive with your brand. Engaging with like-minded people ensures you’re creating awareness to the right people. You never know if an account you stumbled upon could be your next loyal customer.

        When creating content, be sure your message is clear and your photos are cohesive. Whether you want to create a theme by content, colors, or photo style; be sure your feed is as visually pleasing as it is informative.

4. Finding the Right Influencer

        While on your daily liking-spree on Instagram, take time to look for accounts that not only fit your brand, but have a large following and good engagement. Many social media users are more than willing to try your product, review it, and share it with their followers. For just the cost of your product, you will gain exposure and potentially new customers. Using influencers to gain publicity is a great way to earn authentic feedback while growing your customer base.

Try these 4 easy tips on your next marketing campaign and remember: “When you learn, teach, when you get, give.” - Maya Angelou.

by Kelsey LaMay